The move may seem a little left field on the surface, but a closer look uncovers a couple reasons for the purchase. For Boston Beer Company, the namesake beverage is an increasingly smaller slice of its economic pie. Sales of the flagship Sam Adams Boston Lager are eroding like a surf-battered sandcastle, the daily tide bringing in fresh waves of competition. In turn, the beer company has become a formidable beverage company. Boston Beer’s suite of beyond-beer products includes Twisted Tea, Angry Orchard cider, Truly Hard Seltzer, Tura Alcoholic Kombucha, and the Wild Leaf hard tea. Its combined sales far outweigh Sam Adams suite of beers.Įnter Dogfish Head. The beer-steered brewery makes its bones on America’s most popular styles of craft brews, the IPA and tartly approachable sour beers such as the fast-growing SeaQuench Ale. (This year, it rolled out Slightly Mighty, a 95-calorie session IPA.) In particular, SeaQuench has found a following with fitness-minded beer drinkers battling the (beer belly) bulge, part of Dogfish Head’s big play in the better-for-you beer category. Buying Dogfish Head can be seen as “our statement that this remains at the heart of the company.” (Boston Beer Company’s A&S Brewing subsidiary also owns Brooklyn’s Coney Island Brewing, as well as other smaller breweries including Miami’s Concrete Beach and Angel City, located in Los Angeles.) “Craft brewing has always been the heart and soul of Boston Beer Company,” says founder Jim Koch. Low ABV, Full Flavor: The 5 Best Light Beers for Day Drinking Read articleīy joining forces, the breweries can build a beverage powerhouse able to stand strong, no matter which direction the trendy winds gust. #DOGFISH HEAD MANGO SMOOVIE BEER ADVOCATE FULL#
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